Elmore News & Updates
Fender has sold more guitars in 2020 than any other year in its history
“Young adults and teenagers, many of them female, are helping to power this guitar revival, manufacturers and retailers said, putting their own generational stamp on the instrument that rocked their parents’ generation while also discovering the powers of six-string therapy.”
According to the Times, Fender’s guitar-instruction app, Fender Play – which offered a number of free trials over the lockdown period – saw its user base increase from 930,000 from 150,000 between late March and late June, with close to 20 percent of the new users under 24, and 70 percent under 45.
GUITAR ISN’T DEAD: RESEARCH SHOWS LEARNING TO PLAY HELPS US LIVE BETTER LIVESMOTIVATION: The evolution of the players themselves leads to the question, “Why are people today picking up the guitar in the first place?” Fender’s research found that currently, new players’ motivations are intrinsic, with 72 percent of respondents citing they picked up guitar for the first time to gain a life skill or as a means of self-betterment. To dig deeper into the insight, Fender consulted Daniel Levitin who shared, “Playing an instrument can certainly improve a person's overall well-being. Playing even five minutes a day can lead to a range of physical, mental and emotional benefits.”
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